BRADFORD E. GEER, President

Brad Geer is the President of Power Line Supply (PLS), a division of Utility Supply & Construction Company (USC). Brad’s primary focus is to provide the strategic planning and vision within PLS distribution services to both its customers and suppliers. 

Brad joined PLS in March of 2020 and brings over 25 years of utility industry experience. Prior, Brad worked with Anixter Inc. within the Strategic Sourcing Group and as Vice President of Strategic Supplier Alliances. Before Anixter, Brad spent 14 years with DTE Energy within Distribution Operation, Supply Chain, and Corporate Services.

Brad has a Bachelor’s Degree from Cleary University in Business Administration, and also was trained and certified as an Overhead Journeyman Lineman. Brad serves on the Board of North American Association of Utility Distributors (NAAUD). 

Brad and his wife enjoy spending time with their three daughters and two son-in-laws, golfing and other outdoor activities.